BRANDING & MARKETING
Snapdragon Insider Campaign
CHALLENGE
Qualcomm was looking to launch a brand new loyalty and rewards program targeting a global community of tech enthusiasts, gamers, and creators. The project called for a full consumer experience spanning marketing assets to drive awareness, landing pages to convert, and to deliver on the program's promise of sign ups, purchase tracking, and reward redemption.
ROLE & PROCESS
Qualcomm was looking to launch a brand new loyalty and rewards program targeting a global community of tech enthusiasts, gamers, and creators. The project called for a full consumer experience spanning marketing assets to drive awareness, landing pages to convert, and to deliver on the program's promise of sign ups, purchase tracking, and reward redemption.
SOLUTION
A full end-to-end experience covering: member onboarding flows, reward redemption UX, account dashboard, web presence, and launch marketing assets — all executed within Snapdragon's existing design system.
Client
IMPACT
The program launched successfully and remains an active part of Qualcomm's brand ecosystem today. The client approved all deliverables without significant revision. Delivered a high-profile, brand-sensitive program for one of the world's leading chip manufacturers.
Role
Sole Designer
Timeline
Qualcomm
5 months
