PRODUCT
The Training Arcade
CHALLENGE
The Training Arcade was born from a simple problem: standard eLearning had low completion rates because it was built for compliance, not engagement. The opportunity was to build a flexible, full scale game based learning platform, robust enough to support dozens of game mechanics and scalable from small businesses to Fortune 500 clients.
ROLE & PROCESS
I built Training Arcade's design system from zero, defining the visual language, interaction patterns, and UX framework across 15+ game types, from trivia to branching scenarios and simulations. I designed the client-facing theming system so clients could brand their own games without breaking the underlying design, and built the backend experience with a user-first focus so the tools felt intuitive, not just functional. I also led visual asset creation and art direction, built accessibility and WCAG compliance in from the start, and delivered client-facing sales demos
Client
IMPACT
$4M+
Training Arcade became one of ELB Learning's flagship products and a core part of the company's sales pitch. It won industry recognition for game-based learning design and served as the foundation for major partnerships, including EverFi's SDK integration across 15 courses reaching more than 6 million students. The platform is still active today, and the design system I built continues to be the framework new game types are built on.
Role
Visual Designer • Product Designer • Game Designer • UI/UX Designer
Timeline
ELB Learning Product
Ongoing
Grown from 0 to $4+ million in annual revenue with a four-person team. Owned end-to-end design for the platform.
75+ clients
Fortune 500 to small business, built a design system flexible enough to scale across them
