BRANDING & MARKETING

Snapdragon Insider Campaign

CHALLENGE

Qualcomm was looking to launch a brand new loyalty and rewards program targeting a global community of tech enthusiasts, gamers, and creators. The project called for a full consumer experience spanning marketing assets to drive awareness, landing pages to convert, and to deliver on the program's promise of sign ups, purchase tracking, and reward redemption.

ROLE & PROCESS

I served as sole designer, working directly with the client to define the user flow and then executing the visual design across the full rollout. I structured the flow, then designed every screen and asset end to end.

Delivered a high-profile, brand-sensitive program for one of the world's leading chip manufacturers.

IMPACT

A full end-to-end experience covering: member onboarding flows, reward redemption UX, account dashboard, web presence, and launch marketing assets. The program launched successfully and remains an active part of Qualcomm's brand ecosystem today.

Client

Global creator program

to Snapdragons 41 million insiders

Role

Sole Designer

Timeline

Qualcomm

5 months