CREATIVE DIRECTOR
Build things people remember
I've launched marketing campaigns and built training experiences people actually finish, including a decade-long partnership that reached 6 million students across 15 courses. I take products from brainstorm to launch, bring AI into the workflow without losing the craft, build teams people want to stay on, and keep client relationships that last.
20 years in creative leadership
Brand campaigns to full product launches
Long-Term Trust, Enterprise Scale
Multi-year programs, millions of users reached. (Everfi, Microsoft, Intel)
Selected Work
BRAND & MARKETING
Snapdragon Insiders
A Qualcomm campaign that rewarded Snapdragon device buyers with exclusive game content, redeemed through a dedicated platform.
As sole designer, I worked with Qualcomm to define the UI/UX and visual direction, then designed the campaign creative and redemption site end to end: snapdragoninsiderspacks.com
LEARNING EXPERIENCE
EverFi Partnership
An education company that brings free digital courses on financial literacy, health, and life skills to K–12 schools, funded by corporate partners.
As Creative Director, I built a decade-long partnership with EverFi, leading the design of 15 game-based courses that reached more than 6 million students.
PRODUCT DESIGN
The Training Arcade
A game-authoring platform that turns corporate training into playable experiences, with ready-made templates, 20+ languages, and SCORM/xAPI support for any LMS.
As sole designer from day one, I shaped the product's UI/UX and visual system, then designed every game template as it grew from 0 to $3M+ in annual revenue
GLOBAL RETAILER
BRAND & MARKETING
Whirlpool
Whirlpool trains employees through a digital learning platform offering mandatory curriculum plus a mix of internal and external resources, with social features for sharing and curating learning. This pairs with a broader framework focused on building talent from within through self-reflection and regular development conversations with managers.
Fortune 500 Clients
Custom training experiences for Fortune 500 companies including Microsoft, Amazon, Chase, Intel, American Express, MassMutual, Whirlpool, and GE.
As Creative Director and later VP of Creative Services, I led the teams that designed game-based learning, eLearning, and 3D product animation for these brands.
LEARNING EXPERIENCE